Choosing the Right Web Design Agency

What do you want from a website

There are a number of considerations when considering a new website design and the best place to begin is with yourself. Take a step back and really think through what you want from a website. Look at elements like the message you want to give to your customers, look at the design style you feel best relates to you and what you do, do you want to sell products through your website or will you do so in the future, think how big your website will become in the future. The list can go on and on but the message here is to really think what you want from your website design.

Look at your competitors website

Of course if you are in business you have been keeping a very close eye on your competitors, from a website point of view ask yourself if they look better than you and if so how can you change that with your new website. Do they rank higher for keywords and key search terms and ask why. These questions will help you get a better understanding of the direction you may need to go.

Get inspiration from websites outside your industry

Some industries can be very sluggish and the design styling does not change much over the years. This can present an opportunity for your new website design, so find something you like outside your industry and see if you can adapt the design style to fit well in your industry.

Compile your web design ideas

Now comes the hard part, start compiling all your website design ideas, work through a basic structure, outline your key services, your company profile, your contact details, your targeted keywords and try develop some sort of logical structure. When doing this in our web agency we draw a flow chart.This will help you visualise your ideas and tends to keep the structure neat.

Begin the process of identifying web design agencies

After compiling all your thoughts and working on a basic website structure you have given yourself a real advantage. Firstly, you are now in the driver’s seat when it comes to the direction of your website and secondly it will allow you to negotiate with the various agencies without getting confused by industry jargon. The next step is to go to Google or any other search engine you use and enter a search term like “web Designers” and include your location if you would rather deal with a local company. Identify a number of agencies you like, look at their portfolio, look at their style and make sure their work is a good match for you. Don’t forget to take your time, go a few pages deep and look at maybe 20 to 30 different agencies. Prices will vary drastically so time spent on this element could save you a lot of money.

Ask for quotations

Send an email off to the agencies you relate to and ask for a quotation. Be sure to include the main points from your research so they know you are serious about the project and sit back and wait. Withing a day or so, you should be in receipt of a number of quotations. The first thing you will notice is the discrepancy in the pricing structure. Large agencies will generally be more expensive than small ones. The main reason for this is the overhead costs. While large agencies tend to employ a specialist for each element of a website design like a designer, a developer, a content writer and a search engine optimisation professional, a small agency could be a one man band working out of a home office. Hence I would vote stick to an agency with 4 people or more who have the advantage of a melting pot of ideas and supports.

Make the decision who is going to build your new website design

As with most tender processes, choose the one that best meets your criteria. Get in contact and begin the process. Make sure that everything you require is included in the tender and that you have various milestones to approve during the development.

Hiring the Right Web Design Agency

Web Design is an area that includes a wide spectrum of service providers such as web designers and web developers who may be individual freelancers or part of small and mid-level digital agencies with niche skill set employees or the bigger high-end design studios with bigger employee count, larger infrastructure and capability to provide expanded services.

Web Design companies always strive to exceed the expectations of their clients in providing services; however, companies who desire a web presence have to be extremely careful in choosing the right web design company primarily because the service provider has to intuitively understand and provide what the company needs for a wholesome web presence. Factors such as user-friendly navigation, compelling design and flow, SEO friendliness etc. have to in addition be attractive but productive enough to convert prospects into customers.

Every company that needs a web presence has to ask upfront some very pertinent questions; these could be customized depending on the need-of-the-hour but broadly cover the following areas.

• The web design company’s qualifications, designations and experience – a long standing company has earned its reputation by longevity which is a fairly good indicator of skill and the stability of the enterprise. It also translates into sound design work and reputation for excellent customer service. This is very important because several start-ups die out leaving an organization flustered when looking for upgrades and maintenance. Any agency with fair amount of experience, client interaction and sound qualifications is worth a try.

• The employee count and specific roles and skills – the agency does not have to be a big one but specific skills need people to play those roles – web designer, web developer, graphic designer, programmer, project management, etc. along with skilled sales & marketing people.

• Other skills provided besides web design – for an effective web design, the agency has to be adept at search engine marketing, content writing, search engine optimization, social media marketing etc. The services provided have to match the requirements of the company seeking the services. In addition, capability in defined areas such as quality checking and testing, programming languages, operating systems and conformity to web standards is a must.

• Willingness to understand business knowledge and provide a formal proposal – any agency that takes time to understand what the business needs in terms of current existence, improving sales and turnover goals, future prospecting, and many other aspects will clearly have the upper hand in creating a website that plays a great part in brand and internet marketing goals.

• Average timelines for job completion – the formal proposal of the agency should include realistic timelines with systematic tracking of design approvals, changes and amendments as work progresses and provide fresh timelines at each stage with proper co-ordinated effort from the rest of the team.

• Payment terms – any web design company that charges a full upfront fee should be kept at arm’s length. Only those who design payment terms on stage by stage basis with agreed deliverables and payment milestones should be encouraged. It may also be necessary to know if payment terms include future maintenance, providing updates and versions, providing relevant content and testing etc.

• A sound Privacy of Information and Non-Disclosure Policy – this is extremely crucial as the agency may have access to sensitive information that cannot fall into wrong hands. Besides, the concept itself should be kept in strict secrecy to prevent competitors and business adversaries getting hold of it and taking away the originality of the design and content.

• Outsourcing to third parties – if the agency is in the habit of outsourcing components of the worth to third parties, it is better upfront to know what components and who the third-party agencies are. It is also necessary to know if they are in different geographical locations.

Most companies make one crucial mistake in hiring a web design agency – picking the one that quotes the lowest price. A web agency that quotes a lower rate is not always the one with best service. At the end of the exercise a badly designed website can frustrate the business as well as visitors resulting in poor impression, loss in sales and revenue and bring down the web presence even before it takes off.

Web Design Agency For Marketing Your Business

If you have set out in search of a good web design agency, the most important thing that you must know is what you want from the agency. This will give you an outline of parameters in which the chosen agency should fit. It will also help you focus on those features and functions that the agencies have and are also in line with your requirements.

There are, however, four objectives which can be fulfilled by a web designing agency for a basic business. They go about achieving these objectives by introducing your services and products you are trying to sell in the market and also increase the public awareness of your brand. The designing agency will help in reducing the amount of paperwork and increase your customer base. In case of already established firms, it also helps in retaining the existing customers.

The web designing agency can achieve all the objectives that can normally be achieved by any designing firm. But you must have a clear idea about what you want from the website. Therefore, you must have a clear idea about all the objectives that need to be met by your website. This will make your website more result-oriented. When your objectives will change, it will be time to change your website too.

After you have decided upon the objectives that have to be achieved, you need to find the right web designing agency that can fulfill them. But as we talked earlier, when your objectives change your web site also changes, and so does the agency that you have hired for designing your website. With your business objectives, the requirements of your website also change. Hire an agency which has lot of experienced professionals on board. The experience must be in designing the same kind of website that you want.

So whichever agency you go in for, if you have clearly defined objectives, your job is half done. Even if you have an outline about the things that you want in your website, the agency will be able to do their work better. Work closely with the agency and make sure that your website has all the things that you want.